“Our family has been roasting coffee in San Diego since the late 1960s. With a long-time love of vintage motorcycle racing, technical involvement with espresso machines and coffee blends, we launched Cafe Moto in 1990. We continue to create new products and offerings to meet the changing tastes of our customers and keep pace with the evolving demands of the market – in San Diego and around the country.
Our logo incorporates the vapor gauge of the coffee machines and the fast-winged freedom of the open road. Inside the roastery a small machine workbench and parts occupied one half, and a demonstration/sales room filled the other. Bringing prospective clients to the roastery and offering a close-up experience of the whole coffee concept from the green to the cortado has proven to be a winning formula for us and our customers. The coffee we serve is the focus, but the racing fundamentals of customization and performance remain core principles of our business.”